I distinctly remember these personalized books that included my name in the story. I think my sister had one too. It was pretty neat even though at five years old, I knew something hinky was up because my name was in a different font and color. I remember having the realization that my name looked different but I didn't understand what that meant.
I came across iseeme.com books
and they are so cute! I think I'll get the "My Very Own Name" one for Little M's bday. Bright Eyes won't understand that the book is about her so I'll probably hold off until she turns three. Cute stuff!